About Loyalty DNA
Loyalty DNA Growth Ventures exists because the loyalty industry kept polishing a broken idea. Instead of consulting on earn-and-burn, we build the platforms that replace it — and run them until the loops compound.
Origin
Built by operators who outgrew the old playbook.
Loyalty DNA began inside real channel programs — watching rebates take quarters to settle, watching churn arrive as a surprise in a quarterly review, watching training portals nobody finished.
The pattern was always the same: the data existed, the insight was possible, and nobody closed the loop. So we started building companies that do. Today the portfolio spans channel intelligence, customer research, embedded commerce and partner enablement.
Leadership
The people behind the loops.
Sabina Kamal
Chief Executive Officer
A loyalty-marketing pioneer with 30+ years in digital transformation. She co-founded Paytm m'Loyal (MobiQuest) in 2008 and, as COO & Chief Digital Officer, scaled it to 130M+ members and a 5-billion-point rewards ecosystem serving brands like Apollo, Baskin Robbins and INOX. Named among India's top 10 women in digital media.
Chandra Shekhar
Chief Business Officer
25+ years building loyalty and rewards businesses across India and the GCC. Chief Business Officer at ChannelLoyalty.ai; previously Senior VP at Pathfinder Phygital AI and VP at Paytm m'Loyal — leading business expansion, partnerships and go-to-market for AI-driven channel loyalty.
Deepika Laxmi
Growth & Loyalty Strategist
With 20+ years of experience across loyalty, sales, marketing and business growth, Deepika brings expertise in building technology-led engagement solutions. Her experience spans international E-learning markets, working with global brands like Merck and Target across soft skills, leadership development, simulation-based learning and compliance. At The Loyalty DNA, she focuses on strengthening channel partnerships, driving engagement and delivering measurable business impact through technology and data.