Loyalty DNA Growth VenturesLOYALTY DNAGrowth Ventures

About Loyalty DNA

A venture builder
obsessed with one thing:
loyalty that compounds.

Loyalty DNA Growth Ventures exists because the loyalty industry kept polishing a broken idea. Instead of consulting on earn-and-burn, we build the platforms that replace it — and run them until the loops compound.

Origin

Built by operators who outgrew the old playbook.

Loyalty DNA began inside real channel programs — watching rebates take quarters to settle, watching churn arrive as a surprise in a quarterly review, watching training portals nobody finished.

The pattern was always the same: the data existed, the insight was possible, and nobody closed the loop. So we started building companies that do. Today the portfolio spans channel intelligence, executive decision engines, embedded commerce and partner enablement.

Loyalty DNA team working session

Leadership

The people behind the loops.

S

Sabina Kamal

Chief Executive Officer

A loyalty-marketing pioneer with 30+ years in digital transformation. She co-founded Paytm m'Loyal (MobiQuest) in 2008 and, as COO & Chief Digital Officer, scaled it to 130M+ members and a 5-billion-point rewards ecosystem serving brands like Apollo, Baskin Robbins and INOX. Named among India's top 10 women in digital media.

sabina@channelloyalty.ai
C

Chandra Shekhar

Chief Business Officer

25+ years building loyalty and rewards businesses across India and the GCC. Chief Business Officer at ChannelLoyalty.ai; previously Senior VP at Pathfinder Phygital AI and VP at Paytm m'Loyal — leading business expansion, partnerships and go-to-market for AI-driven channel loyalty.

chandra@channelloyalty.ai
D

Deepika Laxmi

Chief Marketing Officer

Digital marketing leader with an MBA in digital marketing — she drives the Loyalty DNA brand, demand engine and go-to-market storytelling across the venture portfolio.

How we incubate

Three principles behind every venture.

Incubate, don't advise

We build and operate ventures ourselves. Skin in the game, not slideware.

Intelligence-first

Every product decision starts from what the loop can learn — not what a rulebook can enforce.

Loops over launches

We optimise for compounding cycles, not launch-day spikes. Growth that feeds itself wins.